Customer Stories
Customer Stories — /company/customer-stories
URL: https://www.designmaster.biz/company/customer-stories/
Post Type: Customer Story (custom post type — listed under Customer Stories in the WP sidebar)
Adding a New Customer Story
- In the WP admin sidebar, go to Customer Stories → Add New.
- Enter the person’s full name as the post title (e.g., “Jane Smith, PE”).
- The permalink/slug is auto-generated from the title. It becomes the URL:
/company/customer-stories/jane-smith-pe. Adjust it if needed before publishing. - Fill in the Customer Story Fields (see table below).
- Paste or write the full article body in the main content editor (optional but recommended — see “Article Body” section below).
- Set Status → Published. The story will appear on the website within one hour (pages cache for 60 minutes).
Customer Story Fields
| Field | Used For |
|---|---|
| quote | The pull quote shown on the stories listing page and at the top of the individual article. Keep it to 1–2 sentences. Required for featured stories. |
| attribution | The person’s title/role (e.g., “Electrical Engineer”, “Owner, PE”). Shown below the person’s name. |
| company | Company name (e.g., “Acme Engineering, LLC”). Shown on the card and article header. |
| location | City and state/province (e.g., “Austin, TX” or “Calgary, AB”). |
| date | Month and year the story was collected (e.g., “March 2025”). Displayed on the article header. |
| product | Which product this story is filed under. Controls which section of the stories page it appears in. Use one of the codes below. |
| featured | Check to show as a quote card in the main grid. Leave unchecked to show in the smaller “More Stories” archive list below the cards. Use featured for stories that have a strong quote and are worth highlighting. |
Product Codes
| Code | Product |
|---|---|
ebim |
ElectroBIM (Electrical for Revit) |
elec |
Electrical for AutoCAD |
hvac |
HVAC for AutoCAD |
mep |
MEP Consulting |
photo |
DM Photometrics |
Article Body (Post Content)
The main editor area holds the full interview or article text. This content appears on the individual story page at /company/customer-stories/[slug]. It is optional — stories without body content still appear on the listing page using the quote and fields above.
- Use standard HTML:
<p>for paragraphs,<h3>for section headings,<strong>/<em>for emphasis. - For interview-style articles, the typical structure is: company intro paragraph → Q&A blocks with
<strong><em>DM: question</em></strong>followed by the answer in a<p>. - Pull quotes within the article can use:
<div class="pullquote"><em>"quote text"</em><br/>Name, Title</div> - Do not repeat the main quote or the person’s name/company header — those are rendered automatically from the fields above.
Featured vs. Archive
On the /company/customer-stories listing page, each product section shows:
- Featured (checked): Displayed as a quote card in a grid. Best for stories with a compelling quote. Aim for 3–5 featured stories per product.
- Not featured: Listed in a compact “More [Product] Stories” row below the cards, showing company name and location only.
You can toggle featured status at any time by editing the post and checking/unchecking the field.
URL Structure
- Listing page:
/company/customer-stories/ - Individual story:
/company/customer-stories/[post-slug]
The slug is set automatically from the post title. If you change the title after publishing, manually update the slug in the permalink field to avoid broken links.